Revora vs buying leads
Lead marketplaces solve today's empty schedule. They do not build anything: the moment you stop paying, the leads stop, and the same enquiry is usually sold to several businesses at once. Owning the channel is the only version that compounds.
| Factor | Revora | Lead marketplaces |
|---|---|---|
| Who the lead belongs to | You. It came to your site, and it stays in your CRM. | The marketplace. It is typically shared with competitors. |
| Cost behaviour over time | Fixed $100.00/month regardless of how many leads you get. | Per lead. Costs rise with volume and with competition. |
| What you own after a year | A ranking site, a customer list, review history and attribution data. | Invoices. |
| Response speed | Automatic instant reply, then scheduled follow-up. | You are racing the other businesses who bought the same lead. |
| Repeat business | Past customers are in your CRM with reminders and review requests. | Nothing carries over. |
When lead marketplaces is the better choice
When your schedule is empty this week, buying a few leads is a legitimate short-term bridge while your own channel is being built.
Common questions
Should I stop buying leads immediately?
No. Keep whatever is currently paying for itself, point those leads into your Revora pipeline so nothing is lost, and let your own channel take over as it grows.